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Hand to Writers: 15, 30, 60 Second Story Arcs for Commercials
Time coded 15, 30 and 60 second story arcs ready to hand to writers, plus a production and testing checklist from MINIM's Steven Reina.
Turn Templates to Cash Flow: Production Budget Breakdown for Agencies
Practitioner playbook for producers and agencies: build a topsheet, line item budget, cash flow schedule, and ready percentage templates.
Studio Shoot Costs for Agencies: Line Item Budgets and One Production Partner
How agencies stop surprise studio shoot costs with line item budgets and a single production partner. Includes three budget tiers.
Win the Pitch: 6-Part Director Treatment That Gets You Hired
Use a pitch-first sequence and the six core pages every director treatment needs. Get PDF design tips, pitching moves, and how to turn approval into a shoot.
9 Steps for Agencies to Add Accessibility to Video Ads at the Brief
A production-first checklist for agencies: add captions, transcripts, audio description, and platform QC at the brief so accessibility ships correctly,...
Three Studio Lighting Setups for Commercials Producers & DPs Can Use
Three studio lighting recipes for agency producers and DPs, with on floor checks, LED versus strobe advice, and MINIM's workflow tips for hybrid photo and...
What Audio Mix Standards Every Mixer Needs to Hit
Discover the essential audio mix standards every mixer must follow to ensure professional quality and compliance across platforms.
How Long Does a Commercial Take to Make, Start to Finish?
Discover the typical production timeline for commercials, including insights on project complexity and key factors that affect duration.
Rights Management for Video: A Clearance Guide for Agencies
Master rights management for video to safeguard your campaigns. Learn key strategies for licensing, releases, and documentation before production.